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South Beach: A Peek at Our Newest Pattern

South Beach: A Peek at Our Newest Pattern


What do you get when you mix the vibrant hues so common to South Beach, Miami with the beautiful crisp white background of Corelle® dinnerware? You get our newest pattern for 2014, fittingly named South Beach.

Inspired by the popular bright colors and contemporary flair of South Beach, Miami, our new South Beach pattern is perfect for fun and casual entertaining.

Why did we call this new pattern South Beach?

• We left the traditional “matchy-matchy” look behind and went with coordinating circle patterns, similar to the art-deco style common to South Beach, Miami—often called the American Riviera or the Art Deco Playground. We felt this coordinating, bright look gave the name South Beach justice.

• And, when you say South Beach, the first thing you often think of is color. The bright aqua and chartreuse green coloring creates that eclectic mix of hues South Beach, Miami is known for.

• And that bright white Corelle® Vitrelle® dishware? It’s a perfect representation of the white sands that make Miami a standout waterfront city.

Clear blue water and white sand beaches are definitely inspiring, and they inspired us to create this new South Beach look. Even if you’re a long plane ride from Miami, you can turn your backyard into a suburban oasis by adding South Beach dinnerware to your entertaining look this spring.

You can find Corelle’s South Beach dinnerware on store shelves this March.